Lingerie Business Consultancy for Retailers, Lingerie Retail Professionals & Retail Brands

Lingerie business consultancy and intimate apparel consultancy is our forte. Whether you are a lingerie, swimwear or nightwear retail business or a lingerie, swimwear or nightwear brand, our lingerie business consultancy can help your business to be more successful sooner.

  • Connector.

    Do you

    Feel your business could be performing better?

  • Connector.

    Would you

    Like to increase sales and profits?

  • Connector.

    Are you

    Looking for a lingerie retail management programme?

  • Connector.

    Would you

    Like to find better skilled sales and customer service staff for your business?

  • Connector.

    Do you

    Need help with your buying?

  • Connector.

    Are you

    A new brand trying to grow sales in the UK market and increase your customer base?

  • Connector.

    Do you

    Need help with lingerie retail training, lingerie sales training, lingerie customer service training or bra fitting courses?

Talk to us today

About our lingerie business consultancy and lingerie retail training services.

Call today

And talk about lingerie business consultancy and lingerie retail training services.

‘I have only worked with Helen from Pudding for a few months but I have to say that she has proved to be very thorough and efficient.  Her work is second to none and she has produced much more than anticipated in the time scale given. Helen knows the industry very well and has been exceptionally effective in achieving set goals and targets. She also follows everything up with a summary of the work that she has completed and the results of said work via email. She is honest and reliable as well as having fresh and innovative ideas.  I have no hesitation in recommending Helen Masters and Pudding Retail Lingerie Training & Consultancy to any organisation who want to drive sales and locate new supply chains.’Dawn Barber, MD UK Tights, UK Swimwear, UK Lingerie.
Who are we?

Down to earth and highly professional retail lingerie & swimwear business specialists offering lingerie business consultancy and lingerie retail training. Our lingerie retail training includes lingerie sales training courses, lingerie customer service training courses and bra fitting courses. We also provide sales management programmes, retail management programmes and employee development through our Lingerie Retail Development Programme™.

We offer a lingerie industry recruitment consultancy & intimate apparel recruitment consultancy through our Lingerie Retail Careers Service™ and a Lingerie Retail Operations Manual™. Our range of lingerie business consultancy services is designed to deliver real results for retailers and retail brands.

Our founder, Helen Masters, has a 20 year track record in the retail business including running her own highly successful, award-winning lingerie business, Pudding Lingerie. Pudding was known for its high performance in sales and customer service and its expert bra fitting.

Helen devised her own successful lingerie sales training and lingerie customer service training programme based on Pudding’s Signature Sales and Service Model™.

Helen has now taken the company in a new direction – as a lingerie business consultancy and lingerie retail training provider. Pudding focusses on helping other lingerie businesses & intimate apparel brands to get started and improve their skills and results, particularly in sales and customer service and of course, bra fitting.

Pudding Consultancy is the only pure retail lingerie business consultancy in the UK. We offer the most comprehensive range of retail lingerie business support programmes . Our lingerie business consultancy and lingerie retail training services span all aspects of the retail lingerie and intimate apparel business.

Helen Masters, Director of Pudding

lingerie business consultancy pudding
What do we do? – a quick guide

Whatever your business needs, our lingerie business consultancy and lingerie retail training programme can help your lingerie or intimate apparel business. We can assist with:

  • Start-up advice, lingerie business consultancy and business planning
  • Understanding how to increase sales in retail
  • Improving the buying for your business
  • Retailing strategy
  • Retail marketing strategy, customer relationship management and PR
  • General lingerie sales training, sales coaching and sales consultancy
  • General lingerie customer service training and consultancy
  • In store lingerie sales training and consultancy
  • In store lingerie customer service training and consultancy
  • bra fitting courses held centrally
  • In store bra fitting coaching and bra fitting courses,
  • Electronic lingerie sales training and lingerie customer service training
  • Sourcing a lingerie retail operations manual or establishing procedures and policies for your business
  • Lingerie business consultancy help for brands selling in to the retail customer
  • Lingerie recruitment consultancy
  • Intimate apparel recruitment consultancy
  • Retail careers advice and interview coaching
  • Retail management programmes and consultancy
  • Sales management programmes and consultancy
  • Employee development
  • Lingerie Retail Development Programme™
lingerie business consultancy pudding
  • For key tasks you don’t have time for, such as
    • Mystery shopping & customer service tracking
    • Sales strategy and stockists search for new brands
    • Marketing campaigns
    • Customer and market research and analytics
Overview of our services
In summary, Our lingerie business consultancy provides:

  • Expert lingerie retail training
  • Comprehensive lingerie business consultancy
  • A comprehensive Lingerie Retail Operations Manual™
  • Lingerie Retail Careers Service™
    • Recruitment and selection services for intimate apparel retailers
    • A Lingerie Retail Development Programme™ to train newcomers to the industry in all aspects of the business, and provide employee development to manager level
    • Assistance for individuals working in the lingerie industry with interview coaching, careers advice, retail management courses, sales management courses, sales training, customer service training and bra fitting courses
  • An Outsourcing Service to take the tasks you don’t have time for (but know would add value to your business) off your hands.

What do we do? – more detail
Our low cost lingerie business consultancy service means we offer affordable consultancy rates plus a Free Trial with all our consultancy packages. We work with lingerie business consultancy clients all over the world, especially lingerie retailers and brands new to the UK market.

We can work face to face or remotely to review and improve your business strategy, customer targeting strategy, business operations and business performance through our intimate apparel consultancy and lingerie management consultancy.

Pudding’s lingerie sales training and lingerie customer service training  is based on our unique Signature Sales and Service Model ™ which is tried and tested in our store.

It has a track record of delivering sales at double the national average level and leading to outstanding customer satisfaction levels through superior customer service.

In our experience, our lingerie sales training and lingerie customer service training can increase sales quickly and significantly.

Our bra fitting courses are ideal for beginners in bra fitting or experienced bra fitters. Pudding’s bra fitting courses will help you perfect the art of bra fitting by sight and maximise customer sales and customer satisfaction with our basic bra fitting courses and advanced bra fitting courses.

We also provide bra fitting courses for businesses who fit a bra with a tape measure. Our experience tells us that fitting a bra by sight wows the customer and increases sales so even if you prefer to use a tape measure with your bra fitting service, through our bra fitting courses you can learn to incorporate elements of bra fitting by sight into your bra fitting service to delight each customer and maximise sales.

As former lingerie retailers, we know how tough the business can be. Our business consultancy services are bang up to date and designed to help you to maximise sales and service with your customers in today’s discount-led, online retail world.

Our comprehensive Lingerie Retail Operations Manual™ is an essential guide for any lingerie retail business. It details all the key policies and procedures and tasks you need to understand to run your retail business. It is the perfect store operations manual. It also acts as a staff training manual for sales, customer service, bra fitting and procedural training.


With our low cost lingerie business consultancy Outsourcing Service, we can assist you in doing the day to day business tasks you don’t have time for – why not handover tasks to us such as your

  • Stockist search
  • Mystery shopping
  • Marketing
  • Website development, copywriting & SEO
  • Industry recruitment,
  • Customer and market research and
  • Retail analytics
lingerie business consultancy pudding
With the dedicated focus of our lingerie business consultancy experts, we can deliver results fast to take your business further, quicker.Pudding Retail Lingerie Training & Consultancy

With hands on experience running big and small businesses and offering lingerie business consultancy to large and small intimate apparel businesses we can help in all aspects of lingerie & intimate apparel retail. We are experienced in how to increase sales and improve customer service. Whether you need consultancy help to:

  • Write your business plan
  • Assist with your buying
  • Carry out your lingerie business training, lingerie sales training, lingerie customer service training, retail management training or sales management training
  • Run bra fitting courses
  • Recruit a team of bra fitting consultants or assist with other industry recruitment
  • Devise a lingerie retail operations manual for you or
  • Spend a day reviewing your entire business and offering actionable recommendations for how you can improve…

….We’ll listen to what you need.

lingerie business consultancy pudding

We’ll listen to what you need

To ensure you get exactly what you need from Pudding’s lingerie business consultancy.

Call today

Talk us to ensure you get exactly what you need from Pudding’s lingerie business consultancy.


Lingerie Business Consultancy

Lingerie business consultancy tailored to you – Pudding consultancy offers a range of lingerie business consultancy packages with market beating rates. We offer extra discounts, the longer the consultancy package you book.

We also offer flexible pricing on our lingerie business consultancy so if these packages don’t work, we can tailor our consultancy just for you.

If you don’t know how much time you need from us, our lingerie business consultancy and lingerie management consultancy work can be undertaken on a day by day or hour by hour basis, with an open ended timescale & all consultancy work logged and charged accordingly.

This works well for intimate apparel consultancy projects where timescales are variable in nature and also allows for ad hoc consultancy work. If you have a specific budget in mind, consultancy work can be strictly limited to an agreed timescale or timings can be reviewed on an ongoing basis as consultancy work is carried out.

Alternatively, various packages are available which offer discounts on the standard day rate where several days’ consultancy are commissioned at once:

Consultancy Packages
One day express business consultancy

(1 day )

Business consultancy to provide an initial assessment of your lingerie or intimate apparel business with feedback and recommended actions given on the day. Suitable for consultancy clients looking for high level guidance across their intimate apparel business (spanning proposition, product, sales, customer service & operations) or focussing on a specific, narrow issue within the business in more depth. A great quick fix, well worth the money.


Two day business consultancy – assessment plus implementing changes

(Usually 1 day per week for 2 weeks)

A more detailed assessment of your lingerie or intimate apparel business with feedback and recommended actions given on the second day along with a recommended implementation plan. Suitable for consultancy clients looking for a more detailed assessment of their business (spanning proposition, product, sales, customer service & operations.) Provides you with a ready-made action plan from our business consultancy.


Four day business consultancy – fully comprehensive assessment & action plan

(Usually 1 day per week for 4 weeks)

A detailed assessment of your lingerie or intimate apparel business in all aspects (spanning proposition, product, sales, customer service & operations and more) or focussing on the areas of your choice in even greater detail over 3 days. Includes detailed feedback, recommendations and an implementation plan following the 3 days’ management consultancy plus the option of implementation of some key recommendations after day 1 and follow up evaluation and review or training. Suitable for consultancy clients looking for an in-depth review of their business across all aspects with recommended action plans.

‘Clover Lewis Swimwear has greatly benefited from working with Helen Masters/ Pudding Consultancy. She has skilfully supported my company from niche product offering into a great retail-ready proposition! Helen is a pleasure to work with, focused, direct and very motivating! I would strongly recommend her if you want to take your business towards greater opportunities. ’
Clover Lewis, director of Clover Lewis Swimwear, UK Lingerie Awards Post Surgery Brand of the Year
‘Working with Helen has been really valuable. Her advice is given alongside practical help and solutions which is exactly what I need. As well as saying, ‘ have you thought about doing it this way?’, she also says ‘here’s a plan to help you do it’. That has been very useful at this point in my business. Her contact book is impressive too! Her work has been thorough and delivered on time and I plan to use Pudding consultancy again and again. ‘

Sophie Barnard, Creative Director, Longstaff Longstaff

Consultancy Prices

6 day business consultancy package: £1,650 + VAT & expenses if booked upfront.
7 day business consultancy package: £1,925 + VAT & expenses if booked upfront
7+ day business consultancy packages: £1,975 also available at preferential rates.
Follow up business consultancy evaluation and review packages – available at a discounted rate when booked upfront.
Other bespoke business consultancy packages can be agreed on a case by case basis.

Market Beating Consultancy rates from £275 + VAT per dayPudding Retail Lingerie Training & Consultancy
How We Work

All Pudding consultancy starts with a Free Trial  – initial observations and recommendations for your business, free of charge. This is designed to give you a taster of how we work and to reassure you of the quality you can expect from our lingerie business consultancy.

Prior to work starting Pudding Consultancy will issue a detailed Commissioning Document for your lingerie business consultancy project which will only be finalised when you are happy with it.

Pudding will provide regular updates and the opportunity to review activity and goals throughout the consultancy project.
Documentation (documented results of work ) can be included within the price of all lingerie business consultancy packages from 2 days upwards.

Documentation can be provided as part of the one day express lingerie business consultancy package for an additional fee of £150 plus VAT.

Find out more

Please contact us to find out more about our intimate apparel business consultancy and lingerie business consultancy.

Call today

Talk to us to ensure you get exactly what you need from Pudding’s lingerie business consultancy.

Lingerie Retail Training

Lingerie Retail Training

Lingerie retail training courses, spanning lingerie sales training, lingerie customer service training and training on all aspects of the lingerie business, can be conducted on a one to one basis or in small groups and are also held regularly in Slough, 20 minutes by train from London Paddington.

Our lingerie retail training, lingerie sales training and lingerie customer service training techniques are bang up to date.

They are designed to help your business to maximise success in today’s discount-led, online world, where sales techniques, customer service and bra fitting are critical to driving a customer into store.

As well as lingerie sales training, lingerie customer service trainingbra fitting courses, retail management and sales management training, we can provide training on every aspect of the retail lingerie business and assist your business with employee development and a retail management training programme.

We’ll listen to what you need

Connect with us now to ensure you get exactly what you need from Pudding’s Lingerie Retail Training Courses.

Call today

Talk with us now to ensure you get exactly what you need from Pudding’s Lingerie Retail Training Courses.

‘In a short period of time, Helen has made a significant and valuable contribution to my business. Her insight into the lingerie industry and in particular her experience from the buying side of the table has proven invaluable in understanding our customer needs. She is efficient, tenacious and a fun to work with.’
Sanjit Vallance, owner Nui Ami

Read on for information on our courses in lingerie retail training:

Lingerie Retail Training Courses

Lingerie Retail Training Courses

Introduction to Lingerie Retail

A one day course providing an overview of the key components of success. Including bra fitting, lingerie sales training , lingerie customer service training, buying, marketing, people management and operations.

Advanced Lingerie Retail

A more comprehensive one or two day course providing more detailed training on each of the key components of success. Including business planning, bra fitting, lingerie sales training, lingerie customer service training , buying, marketing, people management and operations. With an additional focus on developing immediate action plans for your business.

For more detail in all these areas, individual in depth lingerie retail training modules are also available:

A detailed one day course lingerie retail training course to assist you in developing your full business plan & operating model.
A detailed one day course lingerie retail training course. Includes buying models, range planning , scheduling, space maximisation and tracking effectiveness, open to buy, key ratios and more.
A detailed one day course lingerie retail training course. Includes website development, proposition development, customer targeting strategy, customer relationship management, maximising customer value, SEO, PR, Branding & Visual Merchandising.
A detailed one day course lingerie retail training course. Includes employee specifications, job specifications, advertisement, selection procedures & criteria, reward & incentives, employee development, employment contracts, disciplinary and sickness procedures, exit interviews, business contingency planning, succession planning.
A detailed one day course lingerie retail training course. Covers how to drive customers into your store, maximise the opportunity with each customer, compete on customer service and still achieve premium margins in the face of increasing online and price led competition.
A comprehensive lingerie retail training one day course to develop potential Store Managers. Includes sales management, people management, buying, customer service management and more.
An in depth one day course lingerie retail training programme, taking place over several months. Designed to take newcomers to the industry up to Store Manager level. Includes bra fitting, sales, customer service, team work, store operations, buying, people management, marketing and more.

We’ll listen to what you need

Connect with us now to ensure you get exactly what you need from Pudding’s Lingerie Retail Training Courses.

Call today

Talk with us now to ensure you get exactly what you need from Pudding’s Lingerie Retail Training Courses.

Lingerie Sales Training

Lingerie Sales Training

Maximising Sales through Customer Service

A comprehensive lingerie sales training course based on our Signature Sales & Service model. Includes store and telephone lingerie sales training, lingerie customer service and maximising customer value plus how to maximise your bra fitting service.

Sales Management Training

A comprehensive lingerie sales training course based on our Signature Sales & Service model. Assists managers in delivering lingerie sales training and lingerie customer service training to ensure all the team are delivering the behaviours and results your business needs for superior customer service and sales.

We’ll listen to what you need

Connect with us now to ensure you get exactly what you need from Pudding’s courses for Lingerie Sales Training.

Call today

Talk with us now to ensure you get exactly what you need from Pudding’s courses for Lingerie Sales Training.

Lingerie Customer Service Training

Lingerie Customer Service Training

Superior Customer Service to Maximise Sales

A comprehensive lingerie customer service  training course based on our Signature Sales & Service model. Includes store and telephone lingerie customer service training and how to maximise your bra fitting service to increase customer satisfaction and customer loyalty.

We’ll listen to what you need

Connect with us now to ensure you get exactly what you need from Pudding’s Lingerie Customer Service Training.

Call today

Talk with us now to ensure you get exactly what you need from Pudding’s Lingerie Customer Service Training.

Bra Fitting Courses

Introductory Bra Fitting Courses

Starter bra fitting courses including bra fitting courses to fit by sight or with a tape measure. Our bra fitting courses enable the trainee to start bra fitting straight away with supervision and deliver superior sales, customer service and customer value.

Advanced Bra Fitting Courses

Comprehensive bra fitting courses. Including bra fitting courses for advanced fitting by sight, more in depth industry knowledge, mastectomy customer bra fitting courses, post-surgery customer bra fitting courses, maternity customer bra fitting courses , teen customer bra fitting courses and specialist customer bra fitting courses. Enables the trainee to undertake bra fitting competently without supervision; be seen as an expert and maximise sales, customer service and customer value.

We’ll listen to what you need

Connect with us now to ensure you get exactly what you need from Pudding’s Bra Fitting Courses.

Call today

Talk with us now to ensure you get exactly what you need from Pudding’s Bra Fitting Courses.

Growing your Brand in the UK market

Courses for growing your brand in the UK market

Courses for Lingerie, Swimwear, Nightwear and Intimate Apparel Brands

Growing your Brand in the UK market

A specialist course for new or established lingerie or intimate apparel brands who are planning to enter or grow sales in the UK market. Includes lingerie or intimate apparel market overview, defining the details of your proposition, pricing and mark ups, target customer group strategy, marketing strategy, target accounts and sales strategy, stockist search and sales pitch.

We’ll listen to what you need

Connect with us now to ensure you get exactly what you need from Pudding’s Growing your Brand in the UK market.

Call today

Talk with us now to ensure you get exactly what you need from Pudding’s Growing your Brand in the UK market.

Pudding Training Course Prices

Pudding Training Course Prices

All courses: £195 + VAT per person, (held in Slough in groups of three or more)

  • All courses can be delivered on a one to one basis for £400 + VAT per day or for groups of two for £600 + VAT per day.
  • Electronic versions of these courses for you to train yourself and your team are available for £350 + VAT.

We’ll listen to what you need

Connect with us now to ensure you get exactly what you need from Pudding’s Training Course Prices.

Call today

Talk with us now to ensure you get exactly what you need from Pudding’s Training Course Prices.

Lingerie Retail Operations Manual

Lingerie Retail Operations Manual

Our comprehensive Lingerie Retail Operations Manual™ is an essential guide for any lingerie retail business. It details all the retail lingerie policies and procedures and tasks you need to understand to run your business effectively. It is the perfect training manual for your staff and to assist with lingerie employee training. It covers sales, customer service, operations, procedures, policies and bra fitting. It is available for the introductory rate of £495 + VAT.

The Lingerie Retail Operations Manual™ can be bought off the shelf or tailored to your business, and can contain everything you need for day to day operations. Incorporating your  website policies and procedures, buying and ordering procedures and  policy, customer policy , returns policy, complaints policy and complaints procedures.

Also acting as a HR manual, sales manual, customer service manual, retail lingerie staff handbook and visual merchandising guide, the Lingerie Retail Operations Manual™ is an essential tool in training your retail manager as well as retail consultants and in guiding you on how to start up your own business in lingerie and how to run your own business in lingerie successfully.

We’ll listen to what you need

Connect with us now to ensure you get exactly what you need from Pudding’s Lingerie Retail Training Courses.

Call today

Talk with us now to ensure you get exactly what you need from Pudding’s Lingerie Retail Training Courses.

Outsourcing Service

Outsourcing Service

As former retail business owners, we know there is never enough time to do all the things you’d like to do to grow the sales and profits of your lingerie or intimate apparel business. That’s where our lingerie business consultancy Outsourcing Service comes in. We can take on discreet tasks such as recruitment, mystery shopping, target accounts list development, finding a sales agent, marketing, website copywriting, retail analytics and research. We deliver high quality results quickly.

Here’s what we offer:

Lingerie Retail Careers Service –

  • Recruitment and selection services for intimate apparel retailers. Includes writing job specifications and employee specifications, advertising vacancies, preparing selection materials, running selections, appointing staff and writing contracts and induction plans
  • A Lingerie Retail Development Programme™ to train newcomers to the industry in all aspects of the business, and provide employee development to Retail Manager level
  • Assistance for individuals working in the lingerie industry or starting out. Includes interview coaching, retail careers advice, retail management training, sales management training, sales training, customer service training and bra fitting courses.

Whether you are a lingerie retailer looking for good sales and bra fitting staff, a lingerie brand or intimate apparel brand needing retail consultants or a retail manager or retail merchandiser looking for a move, we can help.

“Helen is instrumental and proactive in setting up the sales process and knocking on new doors. Her vast list of contacts in the industry and to the point clear communication helps put the product in front of the retailers. A Mere Co. is happy to work with Helen on building our UK presence and retail visibility in the beach wear segment.”
A Mere Co Resortwear

Support for Brands – Stockist and target accounts strategy support. Helping new brands to attract new retail accounts by developing target account lists, sales strategy and sales pitches and assisting you in contacting accounts

Marketing service – writing press releases, and email marketing campaigns, developing PR strategy, social media strategy and tactics, advertising price negotiation, ad creation and publication

Website service  – website copywriting, including SEO, blog writing and article writing to boost your web search ranking – the most effective form of SEO

‘We are very happy with the service Pudding has provided, we’ve gained a lot of insight to the UK market & it has been great as it hasn’t taken away a great deal of our time & we’re moving forward. ‘
Marie Savvas, Palindrome Lingerie, Australia –

We’ll listen to what you need

Connect with us now to ensure you get exactly what you need from Pudding’s Outsourcing Service.

Call today

Talk with us now to ensure you get exactly what you need from Pudding’s Outsourcing Service.