About Pudding |

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Pudding is a new concept in lingerie and swimwear retailing and has been created to:
- bring some of the world's most beautiful luxury lingerie to the women of Britain.
- offer expert fitting service and advice to make sure that you buy the right size and type of bra to get the comfort and the look you want.
- help men to buy lingerie as a gift without making any gaffs
- make underwear shopping feel like a treat… with added extras such as our luxury gift packaging
High quality lingerie that fits properly is a treat to wear and makes you look and feel sexy, confident and beautiful. Lingerie is the first thing you put on and the last thing you take off, so why would anyone put up with uncomfortable or drab underwear that doesn't live up to the rest of their wardrobe? Our aim at Pudding is to ensure that nobody has to! We have had a great response from customers visiting our luxury lingerie and swimwear salon in Reading so now we are continuing our mission by bringing much of the same range to our website
Pudding has a mission to help people to feel good about themselves…and to help gift buyers to do the same…
At Pudding we believe…
- that it’s important for people to feel good about themselves
- that gorgeous, high quality lingerie is a treat to wear and makes you look and feel wonderful
- that a well fitting bra is a must for every woman and gives an instant feel good factor
- that luxury lingerie should be a treat that lots of people can indulge in - so at Pudding, feeling good starts from around £30 … or even less if you grab a bargain in the sale
- that the right choice of luxury lingerie makes a truly special gift which is why we can help him to make her day with the perfect selection…
- that feeling good isn’t just for special occasions – so even our basic everyday ranges feel – and make you look - amazing
Our Range
We pride ourselves on our exciting range of brands which offer fun fashion, exclusive designer style, classic elegance and fabulous fit from 30 to 40, A to H. Many of the couture brands we stock are renowned as amongst the best in the world but can't be found in high street stores. We also have a tempting range of Bridal underwear for your Wedding day & night and a selection of stunning swimwear designs, including cup sized swimwear, for your honeymoon, cruise or summer hols.
These are the brands we stock:
La Perla, Marie Jo, PrimaDonna, Le Mystère (including Le Mystère No.9), Lise Charmel, Roberto Cavalli, D&G, Pleasure State (including Pleasure State VIP), Chantal Thomass, Damaris, Sexy Panties and Naughty Knickers (S.P.A.N.K.), Mimi Holiday, EdenCoeur, Ruby Pink, Verde Veronica, Verdissima, Pain de Sucre, Moontide, Maryann Mehlhorn, Hoola, Chloé, Sielei, Plié, Rigby & Peller, Barbara, Myla, and Spoylt. Some of these aren't listed on the website yet, so please check back, call us or pop in to the salon.
Convenience
In our salon we provide an expert fitting service but we also have everything on display so you can just pop in, have a look and try things on at your leisure. Whether you buy online or in person, for yourself or as a gift you have the reassurance that our returns policy allows for a full refund if you change your mind or the items don’t fit.
Gift advice
Every woman loves to receive the gift of beautiful lingerie, but many men find it a tricky area to venture into. Our advice will help him to make her day with the perfect selection.
Who we are…
Founded by the husband and wife team of ex-bankers Paul & Helen Masters, the Pudding concept was borne out of the gradual shift towards more upmarket and indulgent purchases– you’ve heard of the designer handbag, now we bring you the designer bra and knickers!
- Pudding was created with three goals in mind:
- to offer a retail therapy treat for the woman who wants the best fitting and best looking bra, a divine pair of knickers or a stunning piece to wear on the beach that no-one else will have!
- to give more women the opportunity to experience the life changing benefits of a professional bra fitting
- to help men to negotiate the tricky area of underwear buying as a gift - our tailored gift buying service is ideal for anyone baffled by the idea of buying lingerie for a partner
Pudding caters for shoppers in all these groups – introducing the concept of lingerie as a luxury fashion indulgence for women while also providing the expert fitting often found in traditional specialist lingerie stores and helping men to negotiate the tricky area of underwear buying as a gift.
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