About Us

Our Principles

We run our lingerie business consultancy in the same way that we ran our Retail Lingerie business:

  • Our customers come first- we are on their agenda (not ours) and they are at the heart of everything we do
  • We believe in good, honest hard work and attention to every detail
  • We deliver a thorough, high quality piece of work every time, whether the job or the client is big or small
  • We are commercial, down to earth and results focussed. We know you need bottom line benefits fast from our lingerie business consultancy and that’s what we deliver
  • We believe in professional standards and clear communication – from our first lingerie business consultancy commissioning document to our regular updates, you will always know what we are doing and there will never be any surprises (unless it’s your birthday!)
  • We believe we are only as good as what we can do for you – the proof is indeed in the Pudding. Luckily, our clients have been pretty happy so far too…
about usabout us

Why Choose Pudding’s Lingerie Business Consultancy?

We know that there are lots of consultancy companies who you could choose to work with, so to help you decide who suits you best, here’s a low down on what we think makes Pudding’s lingerie business consultancy stand out:

  • We have a long & successful track record in retail lingerie , swimwear & nightwear – our brand is known for quality & success
  • Our consultancy services have led to us being featured in the UK’s 2018 Lingerie Insight Power List as a top ‘Industry Influencer’
  • We have hands on, real life expertise in premium lingerie , swimwear & nightwear retail & in growing a successful small business both online and in store
  • We have sold to lingerie, swimwear and intimate apparel consumers for years so we know how to sell and how to maximise profitability and avoid all the costly mistakes new businesses make
  • We are expert bra fitters and our bra fitting courses enable bra fitters to start fitting straight away and become bra fitting experts who can tell  a customer’s bra size just by looking at them
  • We have been retailers – we know what retailers want (& what they don’t want)
  • We know a good sales pitch from a bad one (& we’ve seen a lot of bad ones)
  • We have specific luxury fashion market expertise & broad business skills so we can support you across the entire business
  • We aim to offer the best lingerie business consultancy rates on the market because we know every penny counts & we want you to come back in the future
  • We guarantee you a high quality job
  • We have a passion for what we do – & what you do –& quite simply, we think it’s our job to make you a success
  • Our clients tell us that an investment in Pudding’s lingerie business consultancy services reaps rewards and is well worth the money.

    What our clients say about Pudding

    • ‘I engaged Helen in January 2017 to work on a long term basis getting my new business up and running, including everything from sorting out finances and further developing the business plan, to identifying brands and working on differentiating content. Helen holds depth and breadth of thinking that, coupled with her long-range outlook and commercial nowse, enables her to understand what a new business needs to stand out from the crowd in the highly competitive lingerie market. It is a genuine privilege to work with such a consummate professional and I wouldn’t hesitate to recommend Helen to independent brands or larger department store businesses who want to grow their ideas.’

      Rachael Cunningham, Sebastian and Millicent

    • ‘Our business plan was to open a designer lingerie boutique in our home town but without any previous retail or lingerie experience I knew it made good business sense to hire a consultant to guide us through this process. I came across Pudding Lingerie through an internet search & from our first contact I knew Helen would be the perfect person to help us on this journey. From the onset we had regular Skype meetings with Helen & from these she delivered detailed commissioning documents & plans that worked within our budget & provided all the information we needed to get to the point of searching for our shop. Helen is a fountain of knowledge and took us through reviewing our business plan & proposition, through to market research & the buying plans. Helen will challenge your ideas and concepts which is really important to make sure your business plan & concept flows & that it has solid foundations to provide the best starting point for your new business. I would highly recommend Helen & Pudding Consultancy for anyone planning on starting their own online or retail lingerie business.’

      Alma Brayley, owner Coco Boo Lingerie

    • Clover Lewis Swimwear has greatly benefited from working with Helen Masters/ Pudding Consultancy. She has skilfully supported my company from niche product offering into a great retail-ready proposition! Helen is a pleasure to work with, focused, direct and very motivating! I would strongly recommend her if you want to take your business towards greater opportunities. ’

      Clover Lewis, director of Clover Lewis Swimwear, UK Lingerie Awards Post Surgery Brand of the Year

    • “Helen is instrumental and proactive in setting up the sales process and knocking on new doors. Her vast list of contacts in the industry and to the point clear communication helps put the product in front of the retailers. A Mere Co. is happy to work with Helen on building our UK presence and retail visibility in the beach wear segment.”

      A Mere Co Resortwear

    • ‘In a short period of time, Helen has made a significant and valuable contribution to my business. Her insight into the lingerie industry and in particular her experience from the buying side of the table has proven invaluable in understanding our customer needs. She is efficient, tenacious and a fun to work with.’

      Sanjit Vallance, owner Nui Ami

    • ‘We are very happy with the service Pudding has provided, we’ve gained a lot of insight to the UK market & it has been great as it hasn’t taken away a great deal of our time & we’re moving forward. ‘

      Marie Savvas, Palindrome Lingerie, Australia –

    ‘Working with Helen has been really valuable. Her advice is given alongside practical help and solutions which is exactly what I need. As well as saying, ‘ have you thought about doing it this way?’, she also says ‘here’s a plan to help you do it’. That has been very useful at this point in my business. Her contact book is impressive too! Her work has been thorough and delivered on time and I plan to use Pudding consultancy again and again. ‘

    Sophie Barnard, Creative Director, Longstaff Longstaff

    “I wanted to write and say thank you so much for Wednesday’s session.
    I left feeling really positive, you have a great energy! I am absolutely happy to recommend you!”
    Isobel Barclay, Taylor & Rani

    ‘I have only worked with Helen from Pudding for a few months but I have to say that she has proved to be very thorough and efficient.  Her work is second to none and she has produced much more than anticipated in the time scale given. Helen knows the industry very well and has been exceptionally effective in achieving set goals and targets. She also follows everything up with a summary of the work that she has completed and the results of said work via email. She is honest and reliable as well as having fresh and innovative ideas.  I have no hesitation in recommending Helen Masters and Pudding Retail Lingerie Training & Consultancy to any organisation who want to drive sales and locate new supply chains.’
    Dawn Barber, MD UK Tights, UK Swimwear, UK Lingerie.