
The Campaign For Better Bras After Breast Cancer
Pudding, the leading bra fitting trainer to lingerie businesses across the world has collaborated with Cancer Research UK to establish a joint Bra Fitting Academy. The academy is a key milestone in the #CampaignforBetterBras or Campaign #BetterBras – launched by Pudding at the start of Breast Cancer Awareness month, in October 2024.
The Pudding & Cancer Research UK Bra Fitting Academy offers a specialist post breast cancer bra fitting training programme where all trainees complete an exclusive Cancer Research UK endorsed training course. Trainees receive a certificate as a Cancer Research UK approved post breast cancer bra fitting specialist.
Cancer Research UK Endorsed Better Bra Fitters
We’re proud to introduce our first alumni! Meet our Cancer Research UK endorsed Better Bra fitters, specially trained to support women during and after breast cancer with care, expertise, and compassion. These incredible fitters have completed our Bra Fitting Academy, developed in partnership with Cancer Research UK, and are now ready to help you find a bra that fits your body, your needs, and your life.
Whether you’ve had a mastectomy, lumpectomy, reconstruction or you’re flat by choice, they’re here to listen, support, and guide you – without judgment, without pressure. Take a look at the listings to find a trained fitter near you and click on their details to get more information:

We need Expert Bra Fitters to help women who have contacted us to find Better Bras after Breast Cancer, right now in these areas:
Hampshire, Dorset, Wiltshire & Norfolk
More about the Better Bras Campaign
As the biggest contributor to research into breast cancer in the world after north America, with a spend of 20million pounds, Cancer Research UK’s involvement gives trainees a deeper understanding of breast cancer. The training programme focuses on how to offer an expert bra fitting service to women in all the different scenarios they face during and after breast cancer. It also goes much further: helping trainees to really understand the reality of breast cancer for their customers and to establish a successful business as a specialist bra fitter.
The course includes:
- How to offer a professional bra fitting service for women during or after Breast Cancer – including mastectomy, lumpectomy, prothesis fitting & reconstruction
- An Education in Breast Cancer – to help trainees develop real expertise
- Practical bra fitting on women who have undergone breast cancer using market leading products from specialists such as Anita, Royce, Amoena, HER Bodywear, Megami, Trulife, Boost and Evenly
- Discussion sessions with breast cancer survivors about the reality of bra shopping after breast cancer
- How to deliver superior customer service in the specialist and often sensitive situations of women with breast cancer
- How to set up links to local breast cancer nurses & hospitals & introduction to each trainee’s local hospital and cancer care teams by Cancer Research UK
- How to buy the right selection of bras , without breaking the bank
- Introductions to key suppliers of post breast cancer bras, protheses and related cancer care products
- Access to great deals from our Partner Brands – exclusively for CRUK endorsed bra fitters to help you improve the profitability of your business
- A digital copy of all materials and an optional printed Bra Fitting Manual to refer to after the training course
- Certification as a Cancer Research UK endorsed Bra Fitter for Women During And After Breast Cancer
- A free sample of the Cancer Research UK post-surgery bra
- The option of becoming a stockist of the Cancer Research UK post-surgery bra range and other post breast cancer related products
- Membership of Pudding’s #CampaignforBetterBras and #BetterBras Community offering networking and mutual support on social media and a listing as a Recommended Cancer Research UK endorsed Bra Fitter
- The option of follow on coaching after the training course at a special rate
Courses are designed for experienced bra fitters who wish to expand their skills to serve women during or after breast cancer. It is also suitable for bra fitters who are already serving women after breast cancer, and would benefit from the CRUK endorsement, refresher training, exclusive supplier offers , public listing as a specialist bra fitter certified by CRUK, referrals to customers in their area , social media exposure from being a CRUK trained bra fitter and business advice.
A beginner bra fitting course is also available to be undertaken by any trainees who are totally new to bra fitting . This is mandatory for anyone new to bra fitting, before being eligible for the CRUK post breast cancer bra fitting course.
Courses take place at Cancer Research’s UK headquarters in London. Due to the demand from international trainees, courses are also available online.
Courses are also available in Italian, for Pudding’s many Italian bra fitting trainees.
Previous Pudding trainees with a post breast cancer bra fitting qualification, who include bra fitters from leading specialists such as Nicola Jane, Bras Sisters & Bra Consultancy, are also invited to join the course at a reduced rate or undertake a supplementary Fast Track Course to receive status as a Cancer Research UK Recommended Bra Fitter.
Helen Masters, Founder & Managing Director of Pudding, commented,
“As a post breast cancer bra fitter and bra fitting trainer for the last 20 years, I work closely with women who have undergone breast cancer and I am very familiar with some of the challenges they face.
I passionately believe that every woman should have access to specialist bra fitting advice and the right kinds of bras after breast cancer, yet still many of the post breast cancer survivors I talk to remain frustrated at what they see as the limited provision of post breast cancer specific bras and bra fitting expertise. (See the notes below for the comments from some of our breast cancer bra fitting models.)
At the same time those who have been lucky enough to have a professional bra fitting and find suitable post breast cancer bras report that it is a significant step on their road to recovery and to feeling themselves again.
Enabling more stores to be trained as specialist bra fitters is a win/win for the consumer, the retailer and the specialist post-surgery lingerie brands. Joining forces with Cancer Research UK is allowing us to spread the word to more people , offer more than the average training course and raise awareness of the important work of Cancer Research UK to encourage more people to donate and get involved.”
Serita Moore, Engagement Manager, Cancer Research UK adds:
“My 20 plus-year track record of designing products and undertaking bra fittings for women during and after breast cancer has taught me the importance of having more specially trained bra fitters who can offer the right products for women after breast cancer. I have known and worked with Pudding for many years and am delighted to introduce the Pudding & Cancer Research UK Bra Fitting Academy where we will ensure our trainees receive the highest quality training to become partners in our mission to make expert bra fitting and suitable bras available to more women after breast cancer.”
The Academy’s next training course takes place on 25 September 2025, at Cancer Research UK Headquarters next to Westfield Shopping Centre in Stratford, London.
Places are available on a first come first served basis. Click on the link to book your place or for more information email: consulting@puddinglingerie.com or calling Helen on +44 (0)7789921097.
Next Training Course Dates
25th September 2025
BOOK YOUR PLACE NOW https://www.trybooking.com/uk/events/landing/82562