Masters in Lingerie
Expert guidance. Exceptional Results
The number 1 global lingerie business consultancy, with the roadmap for excellence.
Meet the Master
Helen Masters is an internationally recognised lingerie industry expert, award-winning founder, and consultant.
She launched Pudding Lingerie on the high street in 2007, bringing the same commercial rigour that defined her earlier career in business banking. The business quickly gained recognition for fast growth, exceptional customer service, expert bra fitting, and best-in-class results.
Today, Helen brings her commercial insight, authority, and mastery of the lingerie business to lingerie brands, retailers, and department stores, both bricks-and-mortar and online. Her services include strategic consultancy, express consultancy sessions, in-person training courses, and practical downloadable manuals designed to deliver real impact.
Helen works with businesses at every stage, from start-ups to established global brands, and her expertise is in demand both in the UK and internationally. Whatever your size, ambition, or location, if you are in the lingerie business, Helen has a solution for you.
Known for combining depth and breadth of knowledge with commercial thinking, clarity, and compassion, Helen helps businesses raise standards, improve performance, and deliver excellence at every level.
Her goal is simple: to spread the WOW feeling of lingerie by creating WOW lingerie businesses. Alongside the Pudding team, Helen provides a clear roadmap to mastering the lingerie business, step by step, and can take the journey with you.
Services from the Master
Helen offers bespoke consultancy and training, tailored to your audience, ambition, and business needs.
For Lingerie, Swimwear & Nightwear Brands & Start-Ups
Commercial strategy, proposition development, manufacturing support, bra fit guidance, and growth across direct and wholesale channels.
Product range strategy, selection and sourcing, inventory management, and actionable plans with expert buying tools.
For Buyers & Business Owners
For All Lingerie Industry Professionals
Business planning, start-up support, brand and supplier introductions, stock solutions, future-proofing, and fractional director-level support.
For Retail Start-Ups, Teams, Bra Fitters & Store Owners
In-store and online sales optimisation, bra fitting excellence, exceptional customer experience, and best-in-class retail operations.
For Department Stores & Larger Specialists
Multi-location training, business assessment, operations support, and guidance on omnichannel and future retail models.
For the Wider Fashion, Retail & Commercial Sector
When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.
Helen works with an international team with a proven track record of results and strong industry connections.
Practical Support, Making Expertise Accessible
Helen understands that not every business can invest heavily in consultancy from day one.
Start-ups, independent boutiques, and emerging brands can access affordable, practical tools to master the lingerie business:
Downloadable Training Manuals provide expert guidance in bra fitting, sales and service, retail operations, and buying & inventory management — available to purchase directly here.
Online Webinars, Consultancy Sessions & Ready-to-Go Programmes such as Start from Scratch, Master the Approach to Better Buying, or Build Your Brand offer solutions for every budget — available to book directly here.
For larger retailers, brands, and department stores, Helen’s bespoke training and consultancy helps you skill up, scale up, and sharpen your business to compete with the best-in-class.
Helen is the founder of Better Bras After Breast Cancer, a campaign dedicated to improving bra fitting, education, and standards, including specialist support for women after breast cancer.
The initiative reflects Helen’s commitment to inclusion and her goal for every woman to experience the WOW feeling of wearing the right bra. Better Bras raises standards across the industry while giving back to bra wearers and the charities that support them.
Find the right bra, the right fitter, or join as a Better Bras brand or a Cancer Research UK Endorsed Better Bras Fitter.
Get started with Pudding. The Masters in Lingerie
Whether you’re building a brand, starting or scaling a retail business or raising standards across a larger organisation, expert guidance makes the difference.