They don’t know they need a bra fitting. They often won’t ask for help. Until you show them they need it. BUT - When you show them the amazing transformation that being in the right bra can make , they will be sold. For life.

That is the power of an expert bra fitting service. It is the number one magic weapon you have as a lingerie business and it can double or triple your sales

At least 80 % of women don’t know they are in the wring bra size. That means they don’t know they need new lingerie.

If that sounds overly ambitious, hear it from the Retail Director of a large department store group whose lingerie team were trained in the Pudding bra fitting and sales methodology (aka the WOW FACTOR programme.)

‘We are delighted with the results we have seen following the consultancy and training from Helen at Pudding. Our lingerie sales have increased significantly; the team are rejuvenated and the fit by sight method is wowing customers. We have doubled what we were doing versus a year ago with the same team and the same products, simply down to our sales and service approach in store and of course the bra fitting’

If you are in a bricks and mortar lingerie store, now is the time to excel. Face to face shoppers have moved from browse mode to purpose mode. Visiting a physical store is no longer a weekend pastime - it has become an event.  Your customers need a reason to visit a physical store. A superior experience that adds real value to their lives is what will bring them in, make them buy, keep them coming back and get them shouting about your store to others.

If you are online, you need to create the same wow experience . And with today’s tools and  expert training you can.

The stores that offer an expert bra fitting service can raise their conversion rate from the industry standard of 19% to a whopping 50% in store, and by 25% online.  Wherever you are in the world, whatever type of lingerie business you are, we have the bra fitting training to power your business