Master Bra Fitting
Professional Bra Fitting Training Courses
At least 80 % of women don’t know they are in the wrong bra size. That means they don’t know they need new lingerie.
They don’t know they need a bra fitting. They often won’t ask for help. Until you show them they need it. BUT - when you show them the amazing transformation that being in the right bra can make , they will be sold. For life.
That is the power of an expert bra fitting service. It is the number one magic weapon you have as a lingerie business and it can double or triple your sales.
If that sounds overly ambitious, hear it from the Retail Director of a large department store group whose lingerie team were trained in the Pudding bra fitting and sales methodology (aka the WOW FACTOR programme.)
“We are delighted with the results we have seen following the consultancy and training from Helen at Pudding. Our lingerie sales have increased significantly; the team are rejuvenated and the fit by sight method is wowing customers. We have doubled what we were doing versus a year ago with the same team and the same products, simply down to our sales and service approach in store and of course the bra fitting”.
If you are in a bricks and mortar lingerie store, now is the time to excel. Face to face shoppers have moved from browse mode to purpose mode. Visiting a physical store is no longer a weekend pastime - it has become an event. Your customers need a reason to visit a physical store. A superior experience that adds real value to their lives is what will bring them in, make them buy, keep them coming back and get them shouting about your store to others.
If you are online, you need to create the same wow experience . And with today’s tools and expert training you can.
The stores that offer an expert bra fitting service can raise their conversion rate from the industry standard of 19% to a whopping 50% in store, and by 25% online. Wherever you are in the world, whatever type of lingerie business you are, we have the bra fitting training to power your business
Bra Fitting Course Details
Mastering Bra Fitting : For Beginners & Refreshers
Professional bra fitting training for beginners including bra fitting courses to fit by sight as most retail bra fitting consultants do, or with a tape measure if you prefer. Our bra fitting courses enable retail staff to start bra fitting straight away with supervision and deliver superior sales, customer service and customer value.
Available as Face-to-Face, Online or Self Guided Courses.
A brief preview from our self guided course presented by Helen Masters.
Learn how to offer a professional bra fitting service face to face
Learn how to ‘fit by sight’ without a tape measure as true lingerie experts do
Understand why we fit & the benefits of fitting ‘by sight’
Master the bra fitting process and fitting room etiquette
Start to learn the art of turning a fitting into a (big) sale
Learn how to spot a good and bad fitting bra
Gain important product knowledge to assist in fitting expertly, generating sales & manufacturing/buying bra ranges for your store
Develop bra expertise - understand how bra manufacture & bra sizing works; the origins & history of the bra & breast anatomy, why bras can be expensive and use this to assist in bra selection and develop website copy to drive traffic and conversion
Start to understand how to fit specialist areas – maternity, mastectomy, teen
Practise fitting on a real life model and with your own stock if desired (so you get to know it and how it fits) – this includes being fitted yourself , being seen in your bra by the fitter & seeing models in bras – all in an intimate, professional environment
Earn certification as a trained Pudding fitter and a website ‘approved fitter’ logo
In Person Bra Fitting Courses - Click the link to book
On-Line via Zoom Bra Fitting Courses - Click the link to book
Self Guided Digital Bra Fitting Courses - Click the link to book
Mastering Bra Fitting: Advanced
Comprehensive bra fitting courses - Including bra fitting courses for advanced fitting by sight, more in depth industry knowledge, mastectomy customer bra fitting courses, post-surgery customer bra fitting courses, maternity customer bra fitting courses , teen customer bra fitting courses and specialist customer bra fitting courses. Enables the trainee to undertake bra fitting competently without supervision; be seen as an expert and maximise sales, customer service and customer value.
Learn how to deal confidently and expertly with the most unusual bra fitting situations
Master the bra fitting process as well as the nuances of customer service and etiquette in specialist situations
Adapt the fit by sight technique to complex scenarios
Turn a specialist professional bra fitting into a big sale
Gain important product knowledge to assist in fitting expertly, generating sales & buying bra ranges for your store
Understand specialist bra fitting and how to fit specialist bras in detail: module 1) maternity/nursing; module 2) post breast cancer; module 3) first & teen bras.
Coming soon: sports, fuller figure, breast asymmetry & trans gender bra fitting - contact us for details
Observe/Practise specialist professional bra fitting on real life maternity & mastectomy models
Advanced Bra Fitting Courses* - Click the link to book
*Requires completion of the Beginners course, unless otherwise agreed.
Remote Course (with 2 consultations and full advanced certification) - £850 +VAT
Fast Track Bra Fitting Course
Bra Fitting Digital Manual
Optional Training Manual to accompany in Person courses - £100 +VAT
Become a Cancer Research UK Endorsed Better Bra Fitter
We proudly introduced in 2024 our Cancer Research UK endorsed Better Bras Bra Fitter campaign. Training bra fitter specifically to support women during and after breast cancer with care, expertise, and compassion. To find out more about the Better Bras After Breast Cancer Bra Fitting Academy follow the link: