Pudding, Your Local Partner in Italy for Expertise in Lingerie Retail Growth & Expert Bra Fitting Training

Through our local Italian representative, Cristina Andreatta of Bra Fitting Studio Italia, you can now access our full suite of professional resources, including training courses and comprehensive guides delivered entirely in Italian.”

If you are looking to scale your business in the Italian lingerie and swimwear industry, Pudding Italia is here to support you. n conjunction with the leading Italian lingerie & swimwear bible Linea Intima, we are the leading supplier of training and consultancy to lingerie business in Italy.  Our advice features regularly in Linea intima and you can read more on our Linea Intima blog by following the link:

Pudding has helped lingerie stores all over Italy to start, improve, and scale their businesses. As the number 1 lingerie business consultancy and training provider globally, we have the roadmap to help you excel. It starts with our bra fitting training courses. Our combination of online & in person tuition will enable your team to become expert bra fitters, using the methods employed by the best lingerie stores across the world .

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We have bra fitting training courses for beginners & experienced bra fitters . Whether you wish to learn from scratch, keep your techniques up to date; grow the sales you achieve from offering a bra fitting service or offer an advanced bra fitting service for women after pregnancy & childbirth, after breast cancer or in other more complex scenarios, we have a solution.

And bra fitting is only the start. We also offer tailored consultancy packages to help you master the lingerie business. Topics range from how to get the right product range in place for bra fitting through to how to double your sales with our tried & tested sales techniques. Our expert guides, The A-Z of Lingerie Buying  and the WOW FACTOR Guide to doubling your lingerie sales will soon be available to be downloaded in Italian – contact us here to be added to our waiting list for the  guides, and in the meantime receive a complimentary overview of each guide, giving you techniques you can use instantly to improve your business.

Pudding Italy Bra Fitting Courses

Buying, Range Planning & Stock Management

  • (Click the price to Pre-Order)

    Normally €195 but FREE from 1st - 31st March 2026

  • (Click the price to pay & contact us to book)

    €295

  • (Available March. Click the price to pre-order)

    €750

  • (Click the price to pay & contact us to book)

    €750

WOW FACTOR Programme to Grow Customer Loyalty & Double Sales

  • Click the price to order €195

  • (Click the price to pay & contact us to book)

    €295

  • Contact us for further details and to book.

“Being able to collaborate with Pudding & director Helen Masters is fantastic. Pudding, is a global benchmark in bra fitting training. Pudding’s structured method has already trained thousands of people around the world... and now it's accessible in Italy too, with my (Cristina Andreatta) support, in Italian of course!”

Cristina Andreatta - Bra Fitting Studio/Pudding Italia

We are proud to introduce our dedicated Italian Representative, ensuring you have a direct, local point of contact who understands the unique nuances of your market… hear from Cristina in her own words:

Ready to elevate your Italian lingerie or swimwear brand?

  • Ottimo corso anche per i modellisti di intimo. Ho acquistato il corso di Bra Fitting e ne sono assolutamente soddisfatta. Il materiale era completo e le spiegazioni molto chiare, con tanto di materiale audiovisivo. Essendo una modellista di intimo donna, le conoscenze acquisite nel corso mi stanno aiutando molto nella fase di fitting dei prodotti nuovi sviluppati. Lo consiglio dunque anche a chi svolge un lavoro di progettazione di un reggiseno oltre che per chi sta in negozio.

    Aurora Tornaghi24 giu 2025

  • Ho acquistato il corso base di brafitting. Ho acquistato il corso base di brafitting ed e stato molto semplice seguirlo e impararlo! Lo consiglio se vuoi dare un tocco in piu al tuo negozio.

    - Gaia Ciccone - 26 giu 2025