Master WOW Websites

The smarter way to sell lingerie, swimwear & nightwear online

The strongest lingerie, swimwear and nightwear businesses today are those that deliver true omnichannel excellence.

The strongest lingerie, swimwear and nightwear businesses today are those that deliver true omnichannel excellence.

Helen’s WOW FACTOR programme sets the standard for in-store performance. WOW Websites applies the same proven thinking online, helping you sell more, more efficiently, without unnecessary complexity. Many businesses avoid selling lingerie online due to large SKU counts, lower conversion rates and higher returns. But today’s customer expects to shop when, where and how it suits them. If your website doesn’t deliver confidence and convenience, they will buy elsewhere.

A WOW in-store experience drives footfall.
A WOW website experience future-proofs your business.

Our clients typically see higher conversion, stronger average order values and reduced returns, often delivering up to a 25% improvement in net sales.

What WOW Websites delivers

WOW Websites focuses on selling smarter, not harder.

We help you:

  • Identify the most commercially effective online product range, including access to pop-up and drop-ship partners to drive growth with minimal stock risk.

  • Create expert, optimised lingerie and bra-fitting content in your brand voice, including fitting guides, charts, videos and confidence-building content that converts.

  • Introduce best-in-class virtual bra fitting, combining proven online fitting processes, team training and optional AI-based size and fit tools.

We don’t just optimise content. We connect you with leading AI bra-sizing specialists, trusted suppliers and proven virtual fitting solutions to deliver boutique-level expertise online, at scale.

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WOW Websites – support options at a glance

    • Best for - Businesses wanting clarity and direction

    • What’s included - Website optimisation review, sales performance analysis, content and fitting audit, clear action plan to improve ROI or get started

    • Investment - £750 + VAT

    • Best for - Businesses needing targeted support

    • What’s included - Choose from range review, lingerie content & fitting advice, SEO & funnel audit, virtual bra fitting training, AI tool integration or service setup.

    • Investment - From £750 + VAT

    • Best for - Brands, retailers & department stores ready to scale

    • What’s included - All modules delivered for you, end-to-end implementation and optimisation.

    • Investment - From £2,500 +VAT

AI bra fitting tools and outsourced virtual fitting services are optional extras.

Individual WOW Website Modules

Individual WOW Website Modules (detail)

Modules can be delivered individually or combined:

  • Online range review

  • Optimised lingerie content and bra fitting advice

  • Website audit, sales funnel and SEO review

  • Virtual bra fitting training

  • Virtual bra fitting service setup

  • AI bra fitting tool integration

Pricing ranges from £750 + VAT for assessment and action planning to £2,500 + VAT for full delivery.
Contact us to discuss the right combination for your business.

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