Master Lingerie Sales -
WOW FACTOR Programme to Double Your Sales
How to Introduce the WOW FACTOR & double your sales
Many lingerie departments and stores have found business challenging in the last few years- reduced footfall; an increase in discount driven sales, online operators taking share from long standing bricks & mortar businesses - the model that once reliably worked is no longer bringing the same level of profitable sales & loyal customers in.
The retailers that are winning in today’s lingerie market are those that have created an elevated experience which leads to greater:
Conversion
Average sale
Repeat business
Advocacy
This experience also provides greater differentiation versus competitors and appeals to the next generation of customers. Our 20 years’ experience leading, coaching & training successful lingerie departments & stores across the world has enabled us to analyse and understand best practise like nobody else. What’s more we have been able to show businesses how to deliver best practise, and achieve best in class results in a simple formula - the WOW FACTOR. Typically our clients see an immediate 25% uplift in performance, and many have doubled their sales in the first year.
For an Instant insight into opportunities to double your sales today, download our WOW FACTOR sales funnel tracker here – Available free of charge for a limited time!
“Helen was a pleasure to deal with and her passion, energy and detailed knowledge of every section of the lingerie industry is second to none. Her deep dive analysing every element of our lingerie business from inventory to skillset and expertise have been useful for both the team and myself and have real laser focus on where opportunities lay. Helens detailed training and toolkit for team has improved expertise and confidence in both fitting skills and delivering the Wow factor to ensure we strive for best in class service and be the experts in our town. Helen's insight of existing performance overall and strategic recommendations and follow up have ensured we have seen sales growth already and will continue on the journey to implement further enhancements to our range and service.”
Jo Wakeman, Store Director Camp Hopson
Hear what previous client have said about the WOW FACTOR
“We are delighted with the results we have seen. Our lingerie sales have increased significantly; the team are rejuvenated and the fit by sight method is wowing customers. Our sales and buying teams are working much more closely together and sales of previously under-performing products have improved. We have seen big improvements in both conversion from footfall to sale and the average sale value. What’s more, both are customers and staff are loving lingerie again. We can’t wait to get started on the next phase of our growth programme, working with Helen again – the support we have had has been excellent.”
Simon Colquhoun, Retail Director, Ulster Stores Group
If you want your lingerie store or department store to deliver best in class service with best in class results, the WOW FACTOR programme offers you:
An expert in person assessment of your business operations , including sales funnel, bra fitting service, range & store operations
In depth analysis & benchmarking of your business results & KPIs
A tailored action plan for immediate implementation spanning operations, service & sales
Tailored coaching & training for your team to deliver an expert bra fitting service, superior sales results & best in class buying & stock management
Deep Dive Analysis
We start with an in-depth review of your sales and stock, benchmarking your KPIs against best-in-class lingerie retailers.
You’ll receive a clear picture of your current performance, plus quantified insights into the sales uplift and cost savings you could achieve with our Better Buying strategies.
In Store Assessment & Sales Funnel Analysis
Next, we combine this desk analysis with an on the ground observation that spans the breadth of your business operations. This in depth assessment quantifies missed opportunities in your sales funnel and identifies realistic strategies and detailed day-to-day tactics to increase sales and margins while reducing inventory cost and waste, all without needing extra budget.
Stock & Buying Plan
We can also recommend & help to implement a practical, tailored action plan to clear poor-selling stock, refine your reorder and size-scale rules, and focus buying on your best-performing styles and sizes, making the most of NOS lines, ‘just in time’ deliveries, drop ship, pop up & clearance solutions. Our automated buying tools simplify analysis, speed up decision-making & can be provided with full training.
Sales & Service Model
We then deliver a full day of face to face bra fitting training in store to bring all your team members o the same expert level.
We go well beyond the technical - our follow up Sales & Service training day equips your team with the skills, confidence & step by step model to turn bra fitting into an experience that is a WOW for every customer and leads to superior sales.
Skills Maintenance Programme
We know that the key to success is changing habits on an ongoing basis and maintaining momentum. Our skills maintenance package allows us to work with you for up to a further 12 months to maximise your ongoing success in sales & stock management.
Ready to double your sales without spending more on staff or stock?
Choose the WOW FACTOR package that works for you.
WOW FACTOR Introductory Guide To Doubling Your Sales
The Affordable DIY Guide to start Doubling your Sales In Store Today £195 +VAT
WOW Factor Express WOW Plan
One day in store observation, sales funnel analysis, stock & sales review, sizing of the sales gap, tailored Action Plan for immediate implementation £750 +VAT
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An assessment of your lingerie business versus best in class, including a deep dive into stock and sales data
In store observation and sales funnel analysis to benchmark your performance & operating model and size missed opportunities
Tailored recommendations across your business:
Service and sales model
Resourcing
Product range
Pricing
Merchandising
Marketing
Systems
Procedure
People & management practices
Including a quantification of missed opportunities and an action plan to seize these - starting immediately.
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Implementation of the sales & service model to equip you to deliver the results that are possible . Typically:
1 Day Bra fitting training for up 3 people
1 Day sales & service training in store for up to 3 people
Optional WOW FACTOR in store assessment day (where module 1 has not already been undertaken) plus a recommended action plan for immediate implementation , covering sales model & supporting operations (£2500 + VAT)
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Choose from our range of Better Buying Packages at a discounted price where we can. Click here to see the packages
Identify the key strategies and day-to-day tactics to increase sales and margins while reducing inventory cost and waste
Deliver a practical, tailored action plan to clear poor-selling stock, refine your reorder and size-scale rules, and focus buying on your best-performing styles and sizes, making the most of NOS lines, ‘just in time’ deliveries, and smart ranging to plug gaps and drive growth.
Provide you with bespoke, automated buying tools that simplify analysis, speed up decision-making, and improve accuracy, along with full training so your team can keep performing brilliantly long-term
Connect you with trusted stock clearance partners and recommend brand, pop-up, and drop-ship collaborations to drive sales growth and visibility.
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WOW FACTOR Bra Fitting & Sales & Service manual
Follow up in store coaching day
Quarterly online coaching sessions for the full team
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Please contact us for full details.
Join the WOW Factor Webinar
Webinar content:
Why the normal approach to superior sales won’t work in lingerie
The Unique Challenges & Critical Success Factors for Lingerie Teams
What does a WOW Sales & Service Model Look Like in Lingerie Retail?
How do we make it happen? The step by step WOW FACTOR model that has led to stores doubling their sales and how to implement it.
WOW Factor Downloadable Manual
Coming Soon
WOW Factor Online Course
Watch the WOW Factor Videos
We’ve given a simple overview of the WOW Factor in 9 bitesized chunks for you to watch. Take a look at an introduction and Step 1 here or head over to Youtube to watch the complete set by clicking here