Master Lingerie Sales

WOW FACTOR Programme to Double Your Sales

How to Introduce the WOW FACTOR & double your sales

Many lingerie departments and stores have found business challenging in the last few years- reduced footfall; an increase in discount driven sales, online operators taking share from long standing bricks & mortar businesses - the model that once reliably worked is no longer bringing the same level of profitable sales & loyal customers in .

The retailers that are winning in today’s lingerie market are those that have created an elevated experience which leads to greater:

Conversion
Average sale
Repeat business
Advocacy

and at the same time provides greater differentiation versus competitors and appeals to the next generation of customers, whose tastes are quite different. Our 20 years’ experience leading, coaching & training successful lingerie departments & stores across the world has enabled us to analyse and understand best practise like nobody else. What’s more we have been able to show businesses how to deliver best practise, and achieve best in class results in a simple formula - the WOW FACTOR . Typically our clients see an immediate 25% uplift in performance, and many have doubled their sales in the first year.

Hear what previous client have said about the WOW FACTOR

‘Helen was a pleasure to deal with and her passion, energy and detailed knowledge of every section of the lingerie industry is second to none. Her deep dive analysing every element of our lingerie business from inventory to skillset and expertise have been useful for both the team and myself and have real laser focus on where opportunities lay. Helens detailed training and toolkit for team has improved expertise and confidence in both fitting skills and delivering the Wow factor to ensure we strive for best in class service and be the experts in our town. Helen's insight of existing performance overall and strategic recommendations and follow up have ensured we have seen sales growth already and will continue on the journey to implement further enhancements to our range and service.’
Jo Wakeman, Store Director Camp Hopson

“We are delighted with the results we have seen. Our lingerie sales have increased significantly; the team are rejuvenated and the fit by sight method is wowing customers. Our sales and buying teams are working much more closely together and sales of previously under-performing products have improved. We have seen big improvements in both conversion from footfall to sale and the average sale value. What’s more, both are customers and staff are loving lingerie again. We can’t wait to get started on the next phase of our growth programme, working with Helen again – the support we have had has been excellent.”
Simon Colquhoun, Retail Director, Ulster Stores Group

If you want your lingerie store or department store to deliver best in class service with best in class results, the WOW FACTOR programme offers you:

An expert in person assessment of your business operations , including sales funnel, bra fitting service, range & store operations

In depth analysis & benchmarking of your business results & KPIs
A tailored action plan for immediate implementation
Tailored coaching & training for your team to deliver an expert bra fitting service & superior sales results

Deep Dive Analysis

We start with an in-depth review of your sales and stock, benchmarking your KPIs against best-in-class lingerie retailers.
You’ll receive a clear picture of your current performance, plus quantified insights into the sales uplift and cost savings you could achieve with our Better Buying strategies.

Strategy & Tactics

Next, we identify the key strategies and day-to-day tactics to increase sales and margins while reducing inventory cost and waste, all without needing extra budget.

Buying Tools

We’ll provide you with bespoke, automated buying tools that simplify analysis, speed up decision-making, and improve accuracy. Plus, full training so your team can keep performing brilliantly long-term.

Stock Action Plan

We then deliver a practical, tailored action plan to clear poor-selling stock, refine your reorder and size-scale rules, and focus buying on your best-performing styles and sizes.
We’ll show you how to make the most of NOS lines, ‘just in time’ deliveries, and smart ranging to plug gaps and drive growth.

Stock Control

Finally, we’ll connect you with trusted stock clearance partners and recommend brand, pop-up, and drop-ship collaborations to drive sales growth and visibility.

Ready to transform how your store buys and sells?

Let’s turn stock into strategy and deliver measurable results that last.

- An assessment of your lingerie business versus best in class, including a deep dive into stock and sales data, in-store
- Observation and sales funnel analysis to benchmark your performance, operating model and size missed opportunities
- Tailored recommendations across your business:
  - Service and sales model
  - Resourcing
  - Product range
  - Pricing
  - Merchandising
  - Marketing
  - Systems
  - Procedure
  - People & management practices
Including a quantification of missed opportunities and an action plan to seize these - starting immediately.
- Implementation of the action plan, to equip you to deliver the results that are possible . Typically:
  - 1 Day Bra fitting training for up 3 people
  - 1 day sales & service model and training instore for up to 3 people
- WOW FACTOR sales & service model and training training, plus:
  - Any necessary operational and range recommendations
- WOW FACTOR bra fitting
- Sales & service manual
  - Follow up in store coaching day
  - Quarterly online check in
  - Coaching sessions for the full team
Please contact us for full details.

WOW Factor Webinar

Webinar content:

Why your normal approach to superior sales won’t work in lingerie
The Unique Challenges & Critical Success Factors for Lingerie Teams
What does a WOW Sales & Service Model Look Like in Lingerie Retail?
How do we make it happen? The step by step WOW FACTOR model that has led to stores doubling their sales and how to implement it.

WOW Factor Express WOW Plan

One day in store observation, sales funnel analysis, stock & sales review, sizing of the sales gap, tailored Action Plan for immediate implementation £750 +VAT

WOW Factor Downloadable Manual

COMING SOON - £595 +VAT

WOW Factor Online Course

Click Here To Purchase