The Campaign For Better Bras After Breast Cancer
In October 2024, Pudding launched the Campaign for Better Bras After Breast Cancer
Our mission: To give more women access to better bras & bra fitting advice after breast cancer.
Our goals:
More specialist bra fitting services on offer: across the UK & beyond
More women aware of & able to access the advice & bras they need: across the UK & beyond
A wider range of bras & breast forms for different needs & at different prices directly available to those recovering from breast cancer
Introducing more women to the Cancer Research UK Post surgery bra: a low cost, multi purpose option as a start after breast cancer
How do we achieve that?
By encouraging more lingerie businesses to provide expert bra fitting services for women after breast cancer
The Better Bras After Breast Cancer Bra Fitting Academy, run in collaboration with Cancer Research UK, offers a specialist post breast cancer bra fitting training programme where all trainees complete an exclusive Cancer Research UK endorsed programme & receive a certificate as a Cancer Research UK approved post breast cancer bra fitting specialist.
By giving free bra fitting advice & access to expert bra fitters to women after breast cancer
Our Better Bras After Breast Cancer hub and social media pages contain lots of useful tips on finding the right bra after breast cancer, as well as our free #BetterBras guide which you can download. You can also see a full list all our #BetterBras bra fitters, endorsed by Cancer Research UK, around the UK & internationally so you can find a bra fitter near you.
By creating a hub where women can find a range of bras and breast forms suitable at different stages and in different situations after breast cancer that all carry the Better Bras stamp of approval
Including specialist bras you may nit have seen and standard bras from your favourite brands that can be suitable in certain situations and real life wearer reviews from women who have had breast cancer.
How can Better Bras After Breast Cancer help you?
As a woman who has been affected by breast cancer…
1 in 7 women will develop breast cancer in their lifetime in the UK, and statistics across the world are similar. The good news is that survival rates have doubled in the last 40 years and today 76% of people survive breast cancer for 10 years or more. That means more women are living with the after effects of breast cancer and breast cancer treatment on a day to day basis: skin sensitivity, itchiness, numbness, hot sweats, early menopause, rashes, multiple surgical procedures, lymphoedema, hair loss, fatigue, multiple medications, uneven breasts, sore breasts, scarred breasts & bodies, unusually shaped breasts, implants that have gone wrong, incorrectly sized protheses and the struggle to find a bra that:
works for their new body AND
is comfortable AND
is affordable AND
is in their size AND
makes them feel attractive & feminine AND
can be expertly fitted for them by someone who really knows what they are doing and has time to spend with them.
The Campaign For Better Bras After Breast Cancer exists to take this last complication away for women after breast cancer, because surely they have enough to deal with without worrying about their bra?
Follow the campaign on social media:
As a lingerie retailer or brand…
Every day we hear from women all over the UK and across the world who struggle to find a bra that is suitable or access expert bra fitting advice after breast cancer. The lingerie industry is increasingly embracing the need for bras for all body shapes, sizes & situations – yet these women still feel left out.
Why is that? Well, despite the best effort of many specialist brands and bra fitters, it can be challenging to run a commercially viable business as a post breast cancer specialist retailer or brand.
The Campaign For Better Bras exists to change that – one bra at a time.
We don’t just train bra fitters in how to expertly fit, we also give them the tools they need to run a commercially viable business: product range advice; access to the Cancer Research UK bra, as a low cost starter bra; help connecting with women who need their services, the benefit of exclusive offers from brands and the credibility of being a post breast cancer bra fitter endorsed by Cancer Research UK.
We actively endorse and recommend the products from our #BetterBras brands - because we have tested every single one and we know they are worthy of our stamp of approval. Every day we are contacted by women who want advice n which bra t wear – we give specific style recommendations & connect those women directly with brands they can buy bras from - and for many women that is their first introduction to a brand. Our Better Bras guide features recommended styles from specialist and mainstream brands and our followers receive a copy of this free of charge .
If you are a bra fitter, lingerie retailer or swimwear or nightwear brand who wants to give more women access to better bras and grow your business at the same time, get in touch.
Cancer Research UK Endorsed Better Bra Fitters
We’re proud to introduce our Cancer Research UK endorsed #BetterBras bra fitters, specially trained to support women during and after breast cancer with care, expertise, and compassion. These incredible fitters have completed the programme at our Bra Fitting Academy, developed in partnership with Cancer Research UK, and are now ready to help you find a bra that fits your body, your needs, and your life.
Find a trained bra fitter near you
Whether you’ve had a mastectomy, lumpectomy, reconstruction or you’re flat by choice, they’re here to listen, support, and guide you – without judgment, without pressure. Take a look at the listings to find a trained & certified bra fitter near you and click on their details to get more information:
UK
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Sam Vandermarcq
Mobile bra fitting: post breast cancer, post surgery, comfort bras, maternity, nursing and first bras.
Facebook: https://www.facebook.com/profile.php?id=61566431227889
Instagram: https://www.instagram.com/vanderbra_
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Mandy Tsang
A full service bra fitter. Standard fitting, first bras, post breast cancer and sports bras.
Facebook: www.facebook.com/SenseIntimates
Instagram: www.instagram.com/senseintimate/
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Sarah Beer
Samantha Jackman
Specialist breast form manufacture, fitting and post breast cancer bra fitting.
Web: www.wewearboost.com
Instagram: https://www.instagram.com/wewearboost
Facebook: https://www.facebook.com/wewearboost
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Alexandra Perry
I design post surgery bras for women after breast cancer surgery.
https://www.instagram.com/her_bodywear
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Tamara Taylor & Claire Drennan
Katsize Lingerie is a local, independent specialist lingerie brand dedicated to helping every client feel confident, supported and comfortable every day. We offer a carefully curated range of lingerie designed for real bodies with an emphasis on exceptional fit and quality without compromising on style.
Our commitment to education and personal service is key. We believe the right bra can transform how you feel, so we focus on expert fitting guidance, honest advice and solutions tailored to each individual body and style.
We aim to celebrate diversity and to make great fitting bras accessible, empowering and enjoyable to wear. Katsize lingerie shares a mission with the Better Bras community by offering a professional, knowledgeable and safe service to all.
You can connect with us through our website and social media channels.Facebook - katsizelingerie
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Kate Miller-Helyar
Personal styling, colour analysis and bra fitting, online and in person, based in Guernsey
Facebook - Kate.helyar.styling
Instagram - @katehelyarstyling
#katehelyarstyling
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Carrie Painter
We believe that bra shopping should be fun, and every woman should feel spoilt for choice regardless of her boob size or shape, We’ve been celebrating and supporting women with bigger boobs since 1995 We know that our customers are individual and unique (just like our boobs!) and we celebrate and support this. That’s why we don’t have a ‘one size fits all’ approach when it comes to our fitting rooms (or anything we do). We want to offer our customers the support and service that’s right for them, whilst providing an inclusive and safe place for all our teams and customers.
2 Chain St, Reading RG1 2HX
Facebook - bravissimo
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Zoe Lang
We believe that bra shopping should be fun, and every woman should feel spoilt for choice regardless of her boob size or shape, We’ve been celebrating and supporting women with bigger boobs since 1995 We know that our customers are individual and unique (just like our boobs!) and we celebrate and support this. That’s why we don’t have a ‘one size fits all’ approach when it comes to our fitting rooms (or anything we do). We want to offer our customers the support and service that’s right for them, whilst providing an inclusive and safe place for all our teams and customers.
25-27 Market St, Guildford GU1 4LB
Facebook - bravissimo
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Debbie Carvell & Jen Craighill
Established for over 40 years, Mystique in Carvèll on the Square is situated in Shrewsbury town center, a beautiful, historic Market town.
With the main focus on lingerie the business also caters for sports wear,swim, luxury silks and post operative bras.
Major brands include: Anita,PrimaDonna, Marie Jo, Antigel, Lise Charmel, Aubade, Louisa Bracq, Chantelle and Marjorlaine.
All staff are experienced bra fitters.
Email: info@carvellonthesquare.co.uk
Web: https://carvell-lingerie.co.uk/
Tel: 01743 368182
Carvèll on the square
13 The Square
Shrewsbury
SY1 1LH -
Rebecca Coey
U. an experience that fits. Private fittings & exclusive collections Northern Ireland
Tel: 07595394501
Email: rebeccacoey1@gmail.com
Web: ulingerie | Instagram | Linktree
Instagram: (@ulingerie__)
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Lynne McFadyen
Expert educator in prosthesis and bra fitting.
Central Scotland and beyond (mobile service by appointment only)
Tel: 07786403832
Instagram: your_perfect_fit1
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Katherine Alexander
Sophistikate is a beautiful lingerie and Swimwear boutique offering a custom bra fitting service, we cater for all sizes and offer a huge range of in-store Lingerie including post surgery, sports, maternity, larger bust sizes and swimwear.
Our customers service is exceptional and we are extremely proud of the the personal service all our ladies receive in our store.
Tel: 07340516213
Email: sophistikatelingerie@gmail.com
Web: http://Sophistikatelingerie.myshopify.com/
Facebook: https://www.facebook.com/share/1G52qeZ4fB/
105 Perth street, Chanterlands Avenue hull hu35nu
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Julie Smith
Web: www.camphopson.co.uk
Camp Hopson Department Store, 7-11 Northbrook Street, Newbury, RG14 1DN
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Christabel Paul
INTIMATES @ She, Lingerie shop in Woodhall Spa, Lincolnshire, stocking a broad selection of bras, lingerie, hosiery, swimwear and nightwear...all sizes and ages catered for, including breast cancer patients.
Tel: 01526 353015
Email: intimateswoodhallspa@gmail.com
Instagram: https://www.instagram.com/intimates_woodhallspa
Facebook: https://www.facebook.com/Sheboutiqueboston
Woodhall Spa, Lincolnshire. LN10 6TT
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Kelly Anne Pestana - Retail Sales Manager
Hannah Louise Jones - Retail Assistant
Our department store is always finding new ways to evolve within the retail industry, new opportunities need to be considered & empowering our employees with advanced skill/tool sets can translate into better customer service & experience.
Web: www.degruchys.com
Tel: 01534 818 818
Facebook: https://www.facebook.com/degruchysjersey
Instagram: https://www.instagram.com/degruchy1810/
International
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Gillian Horton
Post breast cancer lingerie, swimwear, breast forms, sleepwear, headwear, accessories.
info@colleens.com.au
Web: www.colleens.com.au
Instagram: https://www.instagram.com/colleenslingerie/
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Regina Stulting-Zonneveld
info@reginaslingerieboetiek.nl
Web: https://www.reginaslingerieboetiek.nl/
Instagram: https://www.instagram.com/lingeriebyregina/
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Caroline Warren
Supporting Eve is Singpore’s first independent lingerie store with expert bra fitting for all women including after breast cancer:
Web: https://supportingeve.sg/
Instagram: https://www.instagram.com/supporting.eve.lingerie
Facebook: https://www.facebook.com/supportingeve.sg
LinkedIn: https://www.linkedin.com/in/caroline-warren-supportingeve/
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Nada Kadasa
Saudi Arabia’s first independent lingerie store with expert bra fitting for all women including after breast cancer:
Web: https://nanayalingerie.com/
Instagram: https://www.instagram.com/nanaya.lingerie
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Maria Egorova
Luxury mastectomy bras that put style first without sacrificing comfort and support. International producer of adaptive bras to serve wellness of women with or without breasts.
More about the Better Bras After Breast Cancer Campaign & The Endorsement of Cancer Research UK
The Better Bras course includes:
How to offer a professional bra fitting service for women during or after Breast Cancer – including mastectomy, lumpectomy, prothesis fitting & reconstruction
An Education in Breast Cancer – to help trainees develop real expertise
Practical bra fitting on women who have undergone breast cancer using market leading products from specialists such as Anita, Royce, Amoena, HER Bodywear, AnaOno, Megami, Boost and Evenly as well as mainstream established lingerie brands such as Panache & Curvy Kate who offer styles that many women are surprised to discover may be suitable, giving a wider choice .
Discussion sessions with breast cancer survivors about the reality of bra shopping after breast cancer
How to deliver superior customer service in the specialist and often sensitive situations of women with breast cancer
How to set up links to local breast cancer nurses & hospitals & introduction to each trainee’s local hospital and cancer care teams by Cancer Research UK
How to buy the right selection of bras , without breaking the bank
Introductions to key brands and suppliers of post breast cancer bras, protheses and related cancer care products
Access to great deals from our #BetterBras Brands – exclusively for CRUK endorsed bra fitters to help you improve the profitability of your business
An optional Bra Fitting Manual to refer to after the training course
Certification as a Cancer Research UK endorsed Bra Fitter for Women During And After Breast Cancer, with an optional shop window logo
A free sample of the Cancer Research UK post-surgery bra, and a starter range plan offered at a discount to all graduates - we ask all trainees to invest in a small selection of CRUK bras, as a low cost starter bra for their customers, in return for an exclusive discount and a CRUK logo to display in store .
Membership of the #BetterBras Community offering networking and mutual support on social media and a listing as a Recommended Cancer Research UK endorsed Bra Fitter
A beginner bra fitting course is also available to be undertaken by any trainees who are totally new to bra fitting. This is mandatory for anyone new to bra fitting, before being eligible for the CRUK post breast cancer bra fitting course.
Courses take place twice a year at Cancer Research’s UK headquarters in London. Due to the demand from international trainees, courses are also available online with a separate face to face assessment for certification .
Courses are also available in Italian, for Pudding’s many Italian bra fitting trainees.
Previous Pudding trainees with a post breast cancer bra fitting qualifications include bra fitters from leading UK & international specialists & department stores such as Nicola Jane, Bravissimo , Bra Consultancy, Katsize, Colleen’s & De Gruchy.
Leading bra fitters who wish to benefit from being part of the Better Bras community & gain CRUK endorsement are also invited to contact us to see how we can help.
As the biggest contributor to research into breast cancer in the world after north America, with an annual spend of 20 million pounds, Cancer Research UK’s involvement gives trainees a deeper understanding of breast cancer.
The training programme has been expertly developed by Pudding & Serita Moore, Engagement Manager, Cancer Care Products, CRUK. It draws on Serita’s 20 years of experience of designing products and undertaking providing bra fittings for women affected by breast cancer. This is coupled with Helen’s extensive experience of running a successful retailer offering bra fittings & post breast cancer bras. This enables us to provide our retailers with expert training on how to offer an expert bra fitting service to women in all the different scenarios they face during and after breast cancer. It also means we can go much further: helping trainees to really understand the reality of breast cancer for their customers and to establish a successful business as a specialist bra fitter.
“As a post breast cancer bra fitter and bra fitting trainer for the last 20 years, I work closely with women who have undergone breast cancer and I am very familiar with some of the challenges they face.
I passionately believe that every woman should have access to specialist bra fitting advice and the right kinds of bras after breast cancer, yet still many of the post breast cancer survivors I talk to remain frustrated at what they see as the limited provision of post breast cancer specific bras and bra fitting expertise. (See the notes below for the comments from some of our breast cancer bra fitting models.)
At the same time those who have been lucky enough to have a professional bra fitting and find suitable post breast cancer bras report that it is a significant step on their road to recovery and to feeling themselves again.
Enabling more stores to be trained as specialist bra fitters is a win/win for the consumer, the retailer and the specialist post-surgery lingerie brands. Joining forces with Cancer Research UK is allowing us to spread the word to more people , offer more than the average training course and raise awareness of the important work of Cancer Research UK to encourage more people to donate and get involved.”
Helen Masters, Founder & Managing Director of Pudding Lingerie, commented,
Serita Moore, Engagement Manager, Cancer Research UK, commented
“My 20 plus-year track record of designing products and undertaking bra fittings for women during and after breast cancer has taught me the importance of having more specially trained bra fitters who can offer the right products for women after breast cancer.
I have known and worked with Pudding for many years and am delighted to introduce the Pudding & Cancer Research UK Bra Fitting Academy where we will ensure our trainees receive the highest quality training to become partners in our mission to make expert bra fitting and suitable bras available to more women after breast cancer.”
The Academy’s next training course will take place in September 2026.
The training course will take place at Cancer Research UK Headquarters next to Westfield Shopping Centre in Stratford, London.
Places are available on a first come first served basis and can be secured with a £39 deposit. Book your place below or explore our remote course options if you cannot attend in person. Contact us for more information
Follow the campaign on social media:
Download your FREE ‘How to Find the Right Bra After Breast Cancer Guide’ by following the link below
Providing expert advice and the right bras to women after breast cancer is a specialist skill BUT the starting point for a bra fitting is the same – whether you have had breast cancer or not: getting into the right size.
✨With 80% of women or more still in the wrong bra size today, most women with breast cancer go from being a woman in an ill-fitting bra …
…to a woman in an ill-fitting bra who now also has the extra complexity of:
✨Needing a bra for her exact situation which is no longer ‘standard’
AND
✨Probably not knowing how she can find the right products or what the right products are
OR
✨Who to turn to for help
So it’s even more important to know when you may need help and then reach out to an expert who can get it right!
Follow this simple DIY formula in our downloadable guide (well known amongst bra fitters) to see if you may benefit from a size review.
Better Bras After Breast Cancer Group Training Course
Face to Face course with Cancer Research UK certification & Better Bras membership
Better Bras After Breast Cancer Remote Training Course & Manual
Online course -add online assessment if you want Cancer Research UK certification & Better Bras membership
Better Bras After Breast Cancer Group Training Course &Manual
Face to Face course with Cancer Research UK certification, digital manual & Better Bras membership
Better Bras After Breast Cancer Online Assessment & Certification
An online assessment session to receive Cancer Research UK certification and Better Bras membership
Better Bras After Breast Cancer Remote Training Course, Manual, Certification & Membership - in one
Discounted package
Selected Better Bras After Breast Cancer Brands
