Master Your Brand
Build & Expand.
Building a lingerie, swimwear, or nightwear brand that lasts is a challenge. We offer you a roadmap to getting your lingerie or swimwear brand started, stocked and selling.
Turning design concepts into high-quality, well-fitting products that are priced right, differentiated from competitors, and appealing to buyers and consumers is no mean feat. The technical challenges of fit and sizing in this category are greater than in almost any other fashion sector.
Selling via retailers adds another layer. To stand out, you need insight into what buyers want and the contacts to get your product into the right stores.
For established brands aiming to grow direct-to-consumer sales, increase retail stockists, or enter international markets, the right guidance and in-the-field know-how is essential.
That’s where Helen and the Pudding team come in.
We’ve helped brands across the UK, Australia, Africa, North and South America take their ideas from concept to reality.
We connect each brand with expert designers, manufacturers, and wholesale representatives.
We place brands in leading independents, department stores, and key retailers globally.
We build direct-to-consumer and wholesale business models from scratch.
We launch clients successfully in new international markets.