Master Buying Lingerie as a Retailer with the A-Z of Lingerie Buying
As glamorous as it may look from the outside, the life of a lingerie buyer is not that easy! It is actually really hard work to get the range of options and choice you need without blowing the budget or spending money on things that you think you need but actually don't sell.
Our A to Z Guide to lingerie and swimwear buying is the answer - don’t order without it!
The buying task in lingerie retail is more challenging than in virtually any other category of fashion, due to the sheer volume of SKUs required.
Developing a buying strategy which allows you to offer maximum choice of size, colour, style and aesthetic without being over stocked is critical – and not easy.
In fact, over–stocking, under-stocking, or stocking the wrong products (aka ‘death by stockroom’ ) is one of the biggest causes of failure or under performance amongst lingerie retailers and department stores.
These are all the challenges a buyer faces.
Buying enough (but not too much) of the right products
Focussing on depth in the most popular sizes but having a broad enough range to have a solution when that 28GG customer walks in
Getting the colour mix right
Backing bestsellers but having something new every month AND
Keeping in budget
The reality is lingerie buying & merchandising requires a unique approach - yet often lingerie is just an add on to several other categories AND many stores are let down by poor internal systems which make analysing stock and sales in the depth needed becomes a headache – or simply doesn’t happen.
Our A-Z Guide distils everything we have learned over 20 years of buying so you can avoid making the mistakes lots of buyers make and turbo-charge your buying.
Packed full of tools, templates and easy to action steps – it takes you through the entire buying amd stock management process and gives you everything you need to perfect your buying and train your team. To order the Full A-Z guide (£750 + VAT), which comes a range of tool and templates and a free zoom consultation where we will guide you through the content and how to apply it to your business, contact us now.
What’s more we are currently offering a snapshot of the full A-Z for free (normally £95 +VAT) – if you want to find out what it’s all about , order your copy here, for a limited time.
From in-depth lingerie retial courses to expert bra fitting training, these resources are made to move with you - and move you and your business forward.
From Our Clients
Caroline Warren, Supporting Eve, Singapore
'Helen didn’t just offer advice—she was a true partner in making my dream a reality. If you’re starting or growing a lingerie business, I can’t recommend her enough.’
Kelly Iriye , Northwest Bras, USA
'I would recommend this to any retail shop owner who wants an analytical viewpoint of their inventory and wants to answer the questions of "what can I afford to buy?", "when should I buy it?", and "how much of each size and/or style should I bring in?’
Peter Leerskov, Executive Director Lace Lingerie Group
“Some of the best ever advice written about buying lingerie b2b. Well done.”
'“Helen’s training is incredibly in-depth and her approach to guiding you through her thought process is open and mindful of the resources that are available to your business. Helen is on hand to answer any questions/queries you might have and can also adapt her training to suit your needs. Helen covered everything and more in the training. She is extremely helpful and nothing is ever too much trouble for her. For instance, we had conversations late in the evening on more than one occasion, and in my opinion this is over and above what I was expecting with regards to communication. I have a much clearer view on size scales required per bra style. I know which bra styles per brand work best for our business and I also have a view on newness to add to the business that will cover our target customer segments to the correct % of sales.”
Emily Elizabeth, Circadian Intimates
‘I am just over one-year into my first lingerie boutique in Kansas City (heart of America) and inventory purchasing is the only part of the business I do not have any experience with, so I've literally just been going on gut-feel right now. I just read your A-Z buying buying guide and found it incredibly helpful. This was exactly what I needed.’