Helping Department Stores Excel In The Lingerie Business.

Many store groups now recognise the experience in the lingerie department as a strategic tool for growth. A well executed , proactive, customer centric & expert service in lingerie , supported by the right products , processes & people has been proven to draw more customers in , drive conversion, average sale & margin higher and create repeat business and advocacy.

We have clients who have doubled their sales following our programme and on average we see an immediate 25% uplift in sales, plus a significant improvement in customer satisfaction.

Pudding’s WOW FACTOR programme combines several of our services to help department stores excel in the lingerie business.

Stage 1.

  • An assessment of your lingerie business versus best in class, including in-store observation and sales funnel analysis to size the opportunity

  • Tailored recommendations across your service & sales model,  product range & supporting procedures to enable you to seize the opportunity

  • Bra fitting & sales and service training plus any necessary operational & range recommendations to equip you to deliver the results that are possible.

Stage 2.

Stage 3

  • Skills Maintenance

We offer 3 training packages (Bronze, Silver & Gold), all tried & tested to deliver improvements in skill level, CSAT and sales for department stores, to either a ‘standard’ or a ‘best in class’ level.

All options can be trialled in one store or region initially before committing to full roll-out and can be delivered virtually. We offer totally bespoke consultancy and training in addition.

Better Buying Bespoke Programme

Designed for more established retailers, brands and department stores.

Module 1 – Analysis & Action Plan


In-depth analysis of sales and stock, KPI benchmarking, and a tailored action plan covering range strategy, OTB, ordering, reordering and stock management.

From £3,500 +VAT

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Module 2 – Implementation


Hands-on implementation of the plan, including revised OTB, range planning, size, style and colour profiling, sourcing, clearance and improved systems.

From £3,500 +VAT

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Module 3 – Training & Ongoing Support


Buyer and merchandiser training, plus ongoing hands-on support for the first 12 months to embed Better Buying long-term.

From £3,500 +VAT

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Module 3 – Training & Ongoing Support


Available when booked in full, with the option to upgrade following the Express Plan.

From £7,500 +VAT

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