Start From Scratch Programme
Master the Lingerie Business
Do you dream of opening your own lingerie store, bra-fitting studio, mobile business, or website?
Some of the most successful lingerie businesses began with a founder who spotted a gap in the market and had the passion to fill it.
Vision and passion alone aren’t enough. Successful founders know what they don’t know, and get the expert guidance they need to build the right formula.
Before you make expensive decisions that could cost money - like selecting premises or buying stock - get expert support to do the groundwork and build a sustainable, profitable business.
What you need to get right
To launch successfully, you need to:
Understand your customer and what they want
Analyse your competition and learn from their strengths
Deliver your product or service in a way that exceeds your competitors
Communicate clearly what you offer, who it’s for, and why it matters
Build a rigorous operational plan covering finance, buying, people, procedures, promotion, and pricing
Everything you need to take you from Idea To Launch of your Lingerie Business:
Proposition development:
Understanding your target market, competitor position, and value proposition and turning that into a clear and simple proposition statement to drive your business strategy and operations – we will work with you to perfect this often missed but crucial step for business success.
Buying Plan:
Everything included in our Starter Buyer package. We will guide you step by step to get the right initial range in place. You’ll learn the buying process properly, get the range you need without missing key lines or selecting the wrong things; learn the right size, colour & style profile to buy; work out how to budget and stock to it, build your range plan, place orders and take away a plan & process you can reuse in the future.
Business & Financial Plan:
we will give you all the tools and templates you need to have a credible business plan and create this with you. The output will enable you to raise investment, apply for grants, onboard key stakeholders such as brands and landlords. It will also give you a realistic financial plan and a milestone plan to get you to launch successfully.
Marketing & Operational Plan:
Guidance on how to develop your marketing plan, implement a successful sales model, recruit and mange your team; find and negotiate the right premises deal, build your website and manage your business performance. This can be tailored to include advice on any other areas you need help with.
Normally equivalent to around 12 days of consultancy (£7,140 +VAT), but available as a package for £4,995 + VAT.
Ongoing Support (Optional)
Once your initial package is complete, I also offer ongoing support:
Standard : Monthly call, advice and action plan – £295 + VAT per month
Premium : Weekly check-ins, two calls per month, action plan and ongoing support – £495 + VAT per month
Upgrade to our Start from Scratch Premium Package:
Add our remote bra fitting training course with a hands on training day for certification, plus our Retail Operations Manual to guide you day to diy in your first year in store - £5995 + vat
Additional support can always be added later at a discounted day rate.
